K-pop, kimchi, K-beauty, and neon-lit nightlife — Seoul is Asia's trendiest city.
Seoul is a dynamic city of contrasts: the Joseon dynasty's Gyeongbokgung Palace stands between modern skyscrapers, K-pop music boxes compete with temple bells, and street food stalls serve Korean barbecue opposite trendy café culture. The Hangang riverside is a 24/7 active outdoor park.
Best time to visit
March–May (cherry blossoms) or September–October (autumn foliage)
Top sights & experiences
- ✦🏯 Gyeongbokgung Palace
- ✦🛍️ Myeongdong shopping
- ✦🏮 Bukchon Hanok Village
- ✦🌸 N Seoul Tower (Namsan)
- ✦🎵 Hongdae — youth culture
- ✦🎵 K-pop & Gangnam district
- ✦🥩 Korean barbecue
Perfect for
CultureGastronomyShoppingYoung travellers
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